香港六合彩六合彩开奖|香港六合彩彩金网|
LINE

Text:AAAPrint
Business

Innovation makes souvenirs profitable

1
2019-05-02 09:15:29China Daily Editor : Jing Yuxin ECNS App Download

A woman takes a selfie with a White Rabbit souvenir. The household candy brand held an exhibition to mark its 60th anniversary in Shanghai earlier this year. (Photo by Tang Junyan/China News Service)

Chinese tourist destinations are swearing by global standards to earn more revenue

Having traveled to more than 20 countries and regions, Shi Hui, 36, a university lecturer in Shanghai, treasures the souvenirs he bought at each of the places.

Shi goes on at least one trip of about 20 days each year. The souvenirs help keep memories of his experiences overseas fresh, and he proudly flaunts them to visitors to his home.

He also travels widely within the Chinese mainland, but does not feel compelled to buy Chinese souvenirs. This is because most of them are made in Yiwu in Zhejiang province, and appear somewhat similar to each other, lacking distinctive features in terms of style, design and materials used. Worse, not all of them are authentic but shoddy, of low-end variety, he said.

Agreed Zhang Lanmei, 57, a retired Shanghai local. "I go on trips twice a year. I usually do not buy souvenirs on the road, because they are quite similar and less creative, which I can easily find at the stalls of Shanghai's Town God Temple."

Netizens in China joke online Yiwu's residents need not buy souvenirs at other places as all such articles originate in their hometown.

As Shi sees it, there is immense scope to reinvent the concept of souvenirs in general and Chinese souvenirs in particular.

Souvenirs, he said, should be made in various formats-a local snack, curries from India, black tea from Sri Lanka, dried apricots from Xinjiang Uygur autonomous region, or Spanish Iberian ham.

They could also be in the form of a delicate little gift of a key chain, handicraft or fridge magnet, but a special local product would be ideal.

Among his precious collection are Tibetan incense and hada from Tibet autonomous region, shawls from Kashmir, hangs of cloisonnéenamel from Beijing, Yengisar dagger from Xinjiang Uygur autonomous region, and a CD of exotic music.

"My favorite souvenirs are unique and distinctive objects. Stereotyped souvenirs at different destinations will fail to attract visitors and even dampen the impression of a special attraction," said Shi.

Zhou Weihong, deputy general manager of Spring Tour, a part of the Shanghai-based Spring Group, said the cultural and geographical values of local souvenirs are neglected in many cases, adding that the experience of overseas travel-related products can be a benchmark for Chinese souvenirs.

"In Japan, tourism souvenirs have a strong geographic characteristic, and they are made at a particular place, and can be bought only there, nowhere else. In Europe, souvenirs have strong cultural elements, and even a refrigerator sticker can be delicately made and worthy of being added to your personal collection," said Zhou.

The success of creative products released by the Palace Museum in Beijing and Shanghai Disney Resort has set a good standard for local souvenirs, experts said.

MorePhoto

Most popular in 24h

MoreTop news

MoreVideo

News
Politics
Business
Society
Culture
Military
Sci-tech
Entertainment
Sports
Odd
Features
Biz
Economy
Travel
Travel News
Travel Types
Events
Food
Hotel
Bar & Club
Architecture
Gallery
Photo
CNS Photo
Video
Video
Learning Chinese
Learn About China
Social Chinese
Business Chinese
Buzz Words
Bilingual
Resources
ECNS Wire
Special Coverage
Infographics
Voices
LINE
Back to top Links | About Us | Jobs | Contact Us | Privacy Policy
Copyright ©1999-2019 Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.
香港六合彩六合彩开奖
宁夏十一选五开奖信息 股票融资买入是好是坏 手机版股票行情软件 快乐8大小走势图 河北十一选五走势图2号 炸金花官网 澳洲幸运5哪里有提前开 今天3d开奖号码 北京pk10最高连出 南通棋牌大厅app下载